I must say one of the best marketing campaigns I have seen that bridges the gap from television to online has to be the compare the market insurance adverts. It features meercats and the main character is Aleksandr, a Russian meercat who has a catch line "simples"
You can visit there website which is comparethemeercat.com and create character such as Pokerkat. you can get an avatar of him standing in every major part of the world including Weston Super Mare in the UK.
The main website which Aleksandr and his meercat friends are promoting is comparethemarket.com, which is a very good insurance website for cars, homes and much more.
The follow statement is direct from PokerKat or comparethemeercat.com when we interviewed him on his poker strategy
"You can't tell what Pokerkat is thinking. That's because Pokerkat doesn't know what Pokerkat is thinking. Bets big when hand is bad and small hand is good. Pokerkat is not very good at poker.
This meerkat goes to Weston Super Mare to play slot machine and snog stranger outside closed beach bar or stand in middle of gigantic empty car park when feeling sickness of home in Kalahari."
Please visit there site and have some fun creating your own meercat.....simple....
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